Travel Advisors School Affluent Clients on the Great American Road Trip

Richard Fox

A cattle drive at Bitterroot Ranch in Wyoming. Travel advisors say road trips are a great way to see the U.S. West. Richard Fox

Skift Take: As well-traveled Americans and international visitors look for their next adventures, travel advisors are pointing them to the allures of the open road. Fueled by an increase in high-end lodging options in the American West, more luxury travelers will shift gears and opt for driving rather than flying.

— Paul Biasco

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Travel Advisors Take New Route on Classic American Road Trips

Greg McAfee

Pictured is Big Sur, California at sunset. Travel advisors are pushing clients to take road trips as a great way to get to experience the United States. Greg McAfee

Skift Take: The classic American road trip is being revamped for more affluent and sophisticated travelers. Improved accommodations and amenities are a far cry from what many clients may recall from childhood.

— Maria Lenhart

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Expedia’s Resort Fee Fix and 9 Other Hospitality Trends This Week


Shangri-La Al Husn Resort and Spa, Muscat. Expedia ruled out charging commissions on hotel resort fees. Shangri-La

Skift Take: This week in hospitality, Expedia Group ruled out charging commissions on hotel resort fees. Then at Skift Tech Forum, we spoke to Marriott on stage about owning the whole traveler journey, and Expedia on connecting travelers with hotels to sort out flight delays.

— Sarah Enelow-Snyder

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Taco Bell Is Pretty Serious That Its Pop-Up Hotel Won’t Be Its Last

Taco Bell

Taco Bell-themed guest room at its limited time hotel offering in Palm Springs, Calif. Taco Bell

Skift Take: Every non-hotel brand thinks it is a hospitality company. However, as popular and successful a run as Taco Bell has enjoyed in recent years, it does not have the level of expertise to run a hotel over the long haul on its own.

— Danni Santana

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Marriott Exec: We Want to Be Involved in Travel Beyond 4 Walls of a Hotel


Marriott’s Chief Global Commercial Officer Stephanie Linnartz (left) onstage at the second annual Skift Tech Forum in San Francisco on June 27, 2019. Skift

Skift Take: Marriott’s strategy for becoming part of a customer’s entire travel journey, from booking to checkout, is tied heavily to its Bonvoy loyalty program. The more kinds of products the company offers, the more likely it will get what it wants.

— Danni Santana

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Travel Industry to Expand Biometrics Tech to Speed Traveler Identification

Delta Air Lines

A Delta Air Lines employee guides a customer through the biometric process at Atlanta, its busiest hub. Delta Air Lines

Skift Take: Airlines and other travel companies have been testing more than 50 systems for so-called biometric identification technologies, such as faceprint scans. But the industry needs to agree on standards for collecting, tracking, exchanging, and protecting travelers’ data to speed everyone’s journeys.

— Sean O’Neill

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The Biggest Barrier to Supersonic Travel May Be Its Carbon Footprint

Boom Technology Inc.

The future of air travel may be supersonic, but it also has to be carbon-free. Boom Technology Inc.

Skift Take: The race to achieve zero-emission aviation is on, but alongside it, companies like Boom are focused on bringing about a new era of supersonic travel. They may find that environmental concerns cancel out their lofty innovation.

— Rosie Spinks

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